What's Trending

About What's Trending

For marketing teams and solo creators, knowing exactly what your target audience cares about is the key to creating successful content. What’s Trending is a specialized social listening and content intelligence application built to solve this challenge. It actively monitors public conversations across major platforms like Reddit, Facebook, Instagram, and X, allowing you to track specific market terms, product categories, and even your competitors.

Unlike basic trend tools that offer vague keyword data, What’s Trending is built around an evidence first philosophy. Every trend or topic it identifies is linked directly to real world public posts. This means you do not have to guess if a topic is genuinely popular; you can click through to read the original customer language, inspect the authors, and see exactly how much engagement each post has earned. By sorting this evidence based on likes, comments, and shares, you can filter out weak signals before they influence your content calendar.

The platform streamlines the research process by generating automated, source backed content ideas. Instead of spending hours scrolling through feeds, you can review recurring trend reports that highlight exactly what your audience is discussing right now. You can adjust the timeframe to analyze recent activity over seven days, or zoom out to compare current spikes against the last twelve months of market conversation.

What’s Trending offers a transparent, user friendly pricing model tailored for lean marketing teams. Users can run their first complete market scan entirely for free without needing to provide a payment card. This allows you to evaluate the platform, test your market terms, and see the tangible value of real customer evidence before committing to a subscription. For marketers looking to stop guessing and start publishing data driven content, it is a highly effective addition to your toolkit.