Plausible

About Plausible

Plausible Analytics offers a straightforward way to track website traffic and user behavior without sacrificing visitor privacy or site speed. Designed for ecommerce, SaaS, agencies, creators, publishers, and more, it delivers key metrics on a single page without overwhelming complexity or the need for training.

The script it uses is very lightweight, significantly smaller than Google Analytics, which helps keep your website fast and improves Core Web Vitals. Data is hosted exclusively on European servers, honoring stringent privacy standards and eliminating the need for cookie banners or intrusive tracking methods. Automatic features include scroll depth monitoring and bot filtering, and it supports tracking for paid campaigns, SEO performance via Search Console integration, and real-time visitor data refreshing every 30 seconds.

Goals and revenue are easy to set up without code, and funnels or user journeys reveal how visitors actually move through your site. Being open source, the code is fully auditable and allows self-hosting if preferred. With a clean, intuitive interface and no distractions, Plausible suits those wanting clear insights without the complexity of traditional analytics platforms.